Case study
Their Excel-based forecasting methodology resulted in low forecast accuracy and an inability to detect trend shifts.
This subsequently hindered them from optimizing capacity planning.
There was a requirement to extend forecasting coverage to more markets for both demand and production needs. Due to a heavy reliance on a scarce team covering multiple markets globally, this was not possible.
They needed to have the data to adapt production capacity efficiently and ahead of time to meet market turns and shifts, and to date, this was not possible.
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